Idea posted: October 2022

Institutions: Utah State University    Huntsman School of Business    University of Minnesota Carlson School of Management    The Wharton School of the University of Pennsylvania   

The economic, social, and environmental impacts of a spill and pollution (SP) accident can last for years. At the company level, SP accidents will generate negative publicity, damage share price…

Idea posted: August 2014

Institutions: York University Schulich School of Business   

What is the basis for a company’s competitive advantage? Traditionally, this question elicits one of two answers: 1) Industry structure. Finding the product-market space within a particular industry that is…

Idea posted: December 2016

Institutions: University of Kansas, KU School of Business    Simon Fraser University, Beedie School of Business    Arizona State University W. P. Carey School of Business    University of British Columbia    Sauder School of Business   

That low-income purchasers face challenges in the marketplace is no surprise, given that they have less money to spend than other groups. However, low-income buyers face an additional, unexpected challenge:…

Idea posted: September 2017

Institutions: University of Illinois College of Business    Texas A&M University Mays School of Business    Ramon Llull University    ESADE   

When a corporate scandal erupts, the same questions emerge: What was the board of directors doing? How could it let this happen? Why were directors not doing a better job…

Idea posted: March 2019

Institutions: University of Notre Dame Mendoza College of Business    Cornell University    Ivey Business School at Western University   

While it is well documented that women earn less than men, a series of three studies examined whether agreeableness had an impact on this wage inequality — that is, whether…

Idea posted: November 2015

Institutions: University of Chicago Booth School of Business    University of St. Gallen   

As reported in a 2013 Advertising Age article, Geico Insurance’s ubiquitous talking Gecko was launched as a trial balloon. There had been no prior marketing research, and certainly no intention…

Idea posted: March 2018

Institutions: Henley Business School   

Traditionally, according to Tony Dyson of Tessera Consulting and Kevin Money of Henley Business School, companies and organizations engage in what they call ‘silo communication.” Different parts of the organization…

Idea posted: July 2015

Institutions: University of California Berkeley Haas School of Business   

Uncertainty — such as a coming organizational restructuring, a new CEO brought in to turn around the company, a competitor’s new product or new technology that could derail the company’s…

Idea posted: March 2021

Institutions: Henley Business School    University of Surrey Business School   

Personality traits can impact how well people learn. For the Big Five personality traits, for example, previous research has found that Conscientiousness, Extraversion and Openness (being open to new ideas…