Ideas
Cyberloafing: Lost Sleep and Lower Productivity
Idea posted: March 2014
Institutions: NUS Business School Singapore Management University Virginia Tech University Pennsylvania State University
Cyberloafing is a term used to describe behaviour in which employees spend work hours and company internet access to check personal e-mails or visit websites not related to their work.…
READ MORE PIN TO MY IDEAS Idea #343
Cyber-Attack Catastrophe: Lessons from a Plausible Risk Scenario
Idea posted: February 2015
Institutions: University of Cambridge Judge Business School
The extensive damage caused by computer hackers accessing the confidential information held within a company’s information technology is, unfortunately, well documented. But beyond compromising millions of customers or accessing company…
READ MORE PIN TO MY IDEAS Idea #491
Customers Score Highest New Products that Balance Innovation and the Familiar
Idea posted: August 2022
Institutions: University of Cambridge Judge Business School University of Cambridge
Is novelty a winning strategy for business? Some observers argue that innovative products attract more customers, who are eager to discover new features. Others argue that customers do not want…
READ MORE PIN TO MY IDEAS Idea #824
Customer Loyalty: Easy Does It
Idea posted: March 2014
Institutions: Henley Business School
Customer effort research has been around since the 1940s but the debate gained momentum following a 2010 article, ‘Stop Trying to Delight Your Customers’, in the Harvard Business Review (HBR). In…
READ MORE PIN TO MY IDEAS Idea #345
Custom-made: Customer Funding for Business Growth
Idea posted: March 2013
Institutions: London Business School
Eureka! You’ve had the great idea, now you are off to write your business plan, get some investors on board, and head down the road to riches, simple as that.…
READ MORE PIN TO MY IDEAS Idea #110
Culture Club: Coaching by Values for Corporate Success
Idea posted: March 2013
Institutions: ESADE
Success in business is no longer about simply becoming bigger or richer than one’s competitors. It is about being able to deal with increasing levels of complexity, including the management…
READ MORE PIN TO MY IDEAS Idea #106
Cultural Attitudes About Work May Not Be What You Expect
Idea posted: February 2024
Institutions: Kings College
Conducted in waves every five years since 1981, the World Values Survey (WVS) is a global research study exploring values and attitudes in 120 countries (covering nearly 95% of the…
READ MORE PIN TO MY IDEAS Idea #873
CSR: Pride Comes Before a Fall
Idea posted: December 2013
Institutions: London Business School University of California, Riverside
Intuitively, one might assume that people who have ‘done good things’ and received recognition for their ethical stance would feel encouraged to continue in the same vein. But this research…
READ MORE PIN TO MY IDEAS Idea #273
CSR: Creating Value through Partnerships
Idea posted: January 2013
Institutions: IMD
Most companies now understand the importance of corporate social responsibility (CSR) and recognize it as a tool to strengthen their businesses while contributing to society at the same time. The…
READ MORE PIN TO MY IDEAS Idea #071