Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

Over the past 25 years, use of celebrity endorsement by big-budget advertisers has grown significantly. Despite this, it’s unclear why famous faces should be more effective in advertising than (equally…

Idea posted: July 2013

Institutions: MIT Sloan School of Management   

What can statistics and data-based analyses reveal to us about meetings that are effective (leading to consensus and decision-making) and efficient (goals achieved in optimal time)? Because the science of…

Idea posted: July 2013

Institutions: Henley Business School   

Do you want your business to operate sustainable, socially and environmentally friendly practices? Almost every business leader will answer with a “yes”. But if they are allowed to elaborate, most…

Idea posted: July 2013

Institutions: HEC Paris   

Economic theory tells us that human capital, i.e. employee ability, is positively linked to productivity and that high performers should be rewarded. Strong financial incentives for performance, however, can carry…

Idea posted: July 2013

Institutions: Cranfield University School of Management   

The concept of governance is certainly not new, but in recent years it has been gaining more attention, especially in the business world. ‘Corporate casualties’ are proof that commercial pressures…

Idea posted: July 2013

Institutions: New York University Stern School of Business    University of St. Gallen   

In recent years, the trust afforded to senior management has eroded significantly, particularly for those executives in finance-related positions. The demise of certain companies sent shockwaves across industries; successful covering…

Idea posted: July 2013

Institutions: Pennsylvania State University    University of Virginia Darden Business School    University of Waterloo   

According to Mirko Kremer of Pennsylvania State University, Benny Mantin of the University of Waterloo and Anton Ovchinnikov of the University of Virginia’s Darden School of Business, there are two…

Idea posted: July 2013

Institutions: University of North Carolina Kenan-Flagler Business School   

The type and amount of information collected by organizations today is on a scale never seen before. This explosion in the volume of data received through sources such as social…

Idea posted: July 2013

Institutions: EMC    Cranfield University School of Management   

By digitizing many business processes, organizations have begun to automate operations and how they interact with customers and suppliers. As a consequence, more and more aspects of our working lives…