Idea posted: September 2013

Institutions: University of California Berkeley Haas School of Business   

Colour has been found to affect cognition, moods and feelings, all of which in turn can influence consumer decision-making. According to the US-based Color Marketing Group, it can increase brand…

Idea posted: September 2013

Institutions: North Dakota State University    University of New Mexico    University of North Carolina at Chapel Hill   

Have you heard of the ‘pink elephant in the room?’ If you are a woman in the US, you might be one of up to 70% of women that have…

Idea posted: August 2013

Institutions: University of California Berkeley Haas School of Business   

Networking has been linked to a number of indicators of individual attainment and success within organizations, including promotions and career satisfaction. But despite its acknowledged importance, little is known about…

Idea posted: August 2013

Institutions: IESE Business School    UCLA Anderson School of Management   

The apparel industry (which includes clothing, footwear, accessories, etc.) is one of the world’s largest, due partly to the relatively low barriers to entry. According to Euromonitor International, there were…

Idea posted: August 2013

Institutions: Babson College    Drexel University LeBow College of Business    Fairleigh Dickinson University Silberman College of Business    Saïd Business School, University of Oxford   

The colour red has long been associated with pleasure, and its effects have long been the subject of research. Studies have suggested that it serves as a ‘heuristic cue’ or…

Idea posted: August 2013

Institutions: Southern Methodist University Edwin L. Cox School of Business    Stanford Graduate School of Business    University of Illinois College of Business    University of North Carolina Kenan-Flagler Business School   

Hierarchies are everywhere, and the business world is no exception; the distribution of power and status has become a defining feature of today’s organizations. What role, if any, do such…

Idea posted: August 2013

Institutions: HEC Paris    University of Innsbruck    ESSEC Business School    Adelphi University   

Decision-making on the financial markets is driven by information and by trust. But trust can be flagrantly abused. This was amply demonstrated by the Bernard Madoff scandal, considered to be…

Idea posted: August 2013

Institutions: Kellogg School of Management   

Many customers care about the societal costs of a company’s activities — pollution or depletion of resources, for example — and thus companies have an incentive to pay attention to…

Idea posted: August 2013

Institutions: Pennsylvania State University    University of Central Florida    University of Maryland Robert H. Smith School of Business    University of Michigan Ross School of Business   

Blowing the whistle on internal wrongdoing can be a risky endeavour. What if nothing happens and you’re now branded a fink? What if there’s retaliation from your boss or even…