Ideas
All-consuming: Brand Management in the Digital Age
Idea posted: September 2013
Institutions: ESADE
The field of brand management is undergoing a metamorphosis as the pace of change in our world increases. The brand-building process we used to take for granted, particularly in terms…
READ MORE PIN TO MY IDEAS Idea #215
The Surprising Reality of the Leadership of Change
Idea posted: September 2013
Institutions: Vlerick Business School
The KSV plastics company is in trouble. A myopic cost control program has created supply chain and production problems and made it difficult to deliver orders on time and…
READ MORE PIN TO MY IDEAS Idea #213
When Allowing Decision Latitude Can Backfire
Idea posted: September 2013
Institutions: Columbia Business School Harvard Business School
Most leaders now recognize (at least theoretically if not always in practice) the ineffectiveness of the old school top-down, command-and-control leadership style. The knowledge worker of the information age is…
READ MORE PIN TO MY IDEAS Idea #212
Leaders Less Stressed than Followers Due to a Sense of Control
Idea posted: September 2013
Institutions: Harvard Business School Rady School of Management Stanford Graduate School of Business
In a classic Harvard Business Review article published in 1981, Harry Levinson said “managing others… creates unending stress… Today’s managers face increasing time pressures with little respite.” Levinson’s view is…
READ MORE PIN TO MY IDEAS Idea #211
How to Communicate CSR Online to Stakeholders
Idea posted: September 2013
Institutions: IE Business School IULM New York University Stern School of Business
The way companies inform and report on their CSR programs has evolved in recent years, with online channels either complementing or supplanting more traditional offline methods of communication. Blogs, social…
READ MORE PIN TO MY IDEAS Idea #207
Ethical Lapses in Negotiations – A Male Tendency
Idea posted: September 2013
Institutions: University of California Berkeley Haas School of Business University of California, Riverside
The concept of negotiation as a ‘battle of the sexes’ is not new; in fact, in the 1990s, MBA students on a negotiation course were asked who they thought had…
READ MORE PIN TO MY IDEAS Idea #210
Using Anger in Negotiations – Real and Fake
Idea posted: September 2013
Institutions: University of Toronto Rotman School of Management Wilfrid Laurier University University of Amsterdam
Studies have shown that anger can be an effective management technique to spur a response from employees, and equally effective in negotiations to demonstrate toughness, ambitious goals, and resistance to…
READ MORE PIN TO MY IDEAS Idea #209
Reenergizing Lunch Breaks and the Role of Autonomy
Idea posted: September 2013
Institutions: University of Toronto Rotman School of Management Wilfrid Laurier University Hong Kong Polytechnic University University of Texas, San Antonio
More than just an assigned period for eating, a lunch break is an opportunity for employees to engage in various types of activities, from socializing with friends and colleagues to…
READ MORE PIN TO MY IDEAS Idea #208
Social Dollars and Online Customer Communities
Idea posted: September 2013
Institutions: University of Michigan Ross School of Business
There are long been various types of communities bringing together like-minded product enthusiasts — from Corvette or 2CV car clubs to Tupperware party groups to the techies dedicated to Java…
READ MORE PIN TO MY IDEAS Idea #206