Idea posted: October 2013

Institutions: The Wharton School of the University of Pennsylvania   

Researchers have long noted that employees will sometimes spontaneously create games as a way of improving their work experience, helping them to not only pass the time but also alleviate…

Idea posted: October 2013

Institutions: Tuck School of Business    University of Toronto Rotman School of Management    New York University Stern School of Business    Duke University Fuqua School of Business   

Academic research supports the anecdotal evidence that people value moral standards. And yet, academic research also supports the suggestion that people don’t always seem to act in concert with their…

Idea posted: October 2013

Institutions: Harvard Kennedy School    Harvard Business School    University of North Carolina at Chapel Hill   

Seasonal depression is well-known and has traditionally been easy to recognize: difficulty concentrating, low levels of energy, etc. — all related to bleak winter weather conditions. So naturally, it follows…

Idea posted: October 2013

Institutions: INSEAD    The Wharton School of the University of Pennsylvania   

Sunk cost bias has been blamed for everything from disastrous military campaigns to over-budget public works and is widely acknowledged as a serious obstacle to effective decision-making. Defined as the…

Idea posted: October 2013

Institutions: Kellogg School of Management    The Wharton School of the University of Pennsylvania   

Why do people buy? In an era of almost unlimited choices and unprecedented access to products and services, understanding what will push customers to buy a particular product is vital…

Idea posted: October 2013

Institutions: University of Pittsburgh Joseph M. Katz Graduate School of Business    INSEAD    IE Business School   

Online product reviews are becoming an important part of the marketing ‘mix’. In 2012, a study by Bazaarvoice found that 80 per cent of ‘Generation Y’ consumers (those born between…

Idea posted: September 2013

Institutions: London Business School    University of Michigan Ross School of Business   

Plummeting advertising revenues have led many online content providers to experiment with additional sources of revenue. Most often, firms aim to compensate for a loss in advertising revenues by charging…

Idea posted: September 2013

Institutions: Kellogg School of Management    City University of Hong Kong   

A talent shortage combined with today’s intense push for constant growth and competitive differentiation can make hiring the right people a difficult balancing act: Organizations want to hire qualified experts…

Idea posted: September 2013

Institutions: Saïd Business School, University of Oxford    Franklin and Marshall College    Quinnipac University    Bentley University    Brandeis University   

Imagine rushing into a store to grab a bottle of wine on your way to a dinner party and encountering a salesperson who wants to share their extensive knowledge of…