Idea posted: May 2015

Institutions: University of Southern California Dornsife College of Letters, Arts and Sciences    Fielding Graduate University    Claremont Graduate University   

The AIDA model of advertising identifies Attention, Interest, Desire and Action as key to the effectiveness of an advert. In order to measure the physiology behind advertising effectiveness, a research…

Idea posted: April 2015

Institutions: University of California Berkeley Haas School of Business    NUS Business School   

While large corporations may have the bandwidth to organize mandatory, sustained in-house training programs, smaller companies must depend on outside organizations and the government to provide training. The challenge with…

Idea posted: April 2015

Institutions: City University of Hong Kong    University of Toronto Rotman School of Management    Kellogg School of Management   

An investigation into the problems of the 1973 Ford Pinto, a car susceptible to catastrophic explosions when rear-ended, revealed that Ford’s engineers had calculated that the company could save $11…

Idea posted: March 2015

Institutions: Duke University   

Most leaders possess typical leadership qualities such as the ability to inspire and persuade, a grand vision, and a controlled fearlessness when taking risks. There is, however, a darker side…

Idea posted: March 2015

Institutions: University of North Carolina Kenan-Flagler Business School   

An employee’s work usually consists of two types of tasks or behaviours: in-role tasks, which are the tasks required by the job or position; and discretionary behaviours, which are undertaken…

Idea posted: February 2015

Institutions: Carnegie Mellon University    Warwick University Business School    Pennsylvania State University Smeal College of Business   

A number of academic studies have shown that because many of us form impressions about potential leaders from their facial characteristics, certain facial characteristics (for example, a ‘competent’ look) can…

Idea posted: November 2014

Institutions: University of Washington Michael G. Foster School of Business    University of Arizona Eller College of Management    University of North Carolina Kenan-Flagler Business School   

Most people think of themselves as moral and ethical. And yet, major fraud and unethical behaviour is widespread. A team of researchers from the University of North Carolina, University of…

Idea posted: October 2014

Institutions: University of Texas at Dallas Naveen Jindal School of Management    MIT Sloan School of Management   

Özalp Özer of The University of Texas at Dallas and Yanchong Zheng of MIT Sloan researched the role of regret and availability misperception in shaping a retailer's pricing and inventory strategies.…

Idea posted: September 2014

Institutions: Harvard Business School    Fordham University Graduate School of Business   

There is a decision to be made. The decision makers know what they want to do, and take action. Reflecting on the action later, however, they realize that they did…