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Ideas - Ideas for Leaders
How Dominant Personality Trumps Competence in Teams

Idea posted: June 2013

Institutions: University of California Berkeley Haas School of Business   

In the past research has consistently demonstrated the importance of ‘dominance’ as a personality trait in influential leaders. Understanding this, the authors through their new research found that dominant individuals…

  READ MORE   PIN TO MY IDEAS Idea #038
How Diversity Social Norms Let Companies Off the Hook

Idea posted: March 2021

Institutions: The Wharton School of the University of Pennsylvania    New York University Stern School of Business   

The world of business, and society at large, accepts the need for greater diversity at the highest levels of business, government and other domains. This general consensus, however, has not…

  READ MORE   PIN TO MY IDEAS Idea #781
How Customers Watch What Others Buy

Idea posted: October 2013

Institutions: Kellogg School of Management    The Wharton School of the University of Pennsylvania   

Why do people buy? In an era of almost unlimited choices and unprecedented access to products and services, understanding what will push customers to buy a particular product is vital…

  READ MORE   PIN TO MY IDEAS Idea #223
How Customer Participation Builds Loyalty

Idea posted: April 2014

Institutions: Imperial College Business School    Thunderbird School of Global Management   

Customer word-of-mouth is a hot topic in marketing today. Positive customer-to-customer reviews, whether verbal or written, are powerful marketing tools because they have more credibility with customers than company-generated marketing.…

  READ MORE   PIN TO MY IDEAS Idea #364
How CSR Can Lead to Lucrative Government Contracts

Idea posted: October 2019

Institutions: Boston University Questrom School of Business   

According to the World Trade Organization, the products and services purchased by the government account for 15-20% of developing countries’ GDP. Putting aside the relative handful of defence contractors with…

  READ MORE   PIN TO MY IDEAS Idea #755
How Crowdfunding Affects Product and Pricing Decisions

Idea posted: June 2014

Institutions: University of Toronto Rotman School of Management   

Through crowdfunding, investors choose to participate in new projects by becoming ‘pre-buyers’. The term ‘pre-buyer’ is used because no money changes hands until the venture has enough funds to start…

  READ MORE   PIN TO MY IDEAS Idea #402
How CRM Reaches Customers’ Social Networks

Idea posted: June 2017

Institutions: Columbia Business School    HEC Paris   

The results of the study showed a 35% increase in usage by the targeted customers and a 10% increase in usage by the connections of the targeted customers. In addition, suspensions…

  READ MORE   PIN TO MY IDEAS Idea #660
How Creativity Starts With Respectful Engagement

Idea posted: January 2016

Institutions: Tel Aviv University    University of Michigan Ross School of Business   

Intuitively, respectful relationships and creativity are assets of a successful company. Respectful relationships lead to more effective collaboration, while creativity leads to new, competitive ideas. Business leaders might not realize,…

  READ MORE   PIN TO MY IDEAS Idea #578
How Corporate Governance Impacts Human Resources

Idea posted: April 2016

Institutions: University of Dundee    Pennsylvania State University    Tilburg University    University of Cambridge Judge Business School   

Corporate governance systems are the systems through which a company is controlled and directed. Public corporations will have boards of directors responsible for ensuring that management is acting in the…

  READ MORE   PIN TO MY IDEAS Idea #595

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