Idea posted: April 2014

Institutions: New York University Stern School of Business   

More and more people are feeling financially constrained. In the U.S., half of American families recently surveyed considered themselves ‘financially fragile’. Financial constraint does not refer to income level, but…

Idea posted: April 2014

Institutions: Rotterdam School of Management, Erasmus University    Amsterdam Business School   

Treat people with respect and you encourage the kinds of behaviours that create value for shareholders and stakeholders. The high-profile scandals that have engulfed both the private and public sectors…

Idea posted: April 2014

Institutions: Arizona State University    Nova School of Business and Economics    University of Virginia Darden Business School   

Generalist CEOs are CEOs who have worked in different organizational areas, for a number of different firms, in different industries, or even in a conglomerate firm. Former IBM CEO and…

Idea posted: March 2014

Institutions: McKinsey United Kingdom    University of California Berkeley Haas School of Business    The University of Sydney Business School   

Companies that regularly evaluate the performance of business units, acquire and divest assets, and adjust resource allocations based on each division’s relative market opportunities have a significant edge over those…

Idea posted: March 2014

Institutions: IMD   

Traditionally, financial capital has been viewed as the primary promoter of growth and profitability for an organization. Though undoubtedly still important, executives have begun to realise there is something else…

Idea posted: March 2014

Institutions: University of North Carolina at Charlotte Belk College of Business    The Wharton School of the University of Pennsylvania    Duke University Fuqua School of Business   

In the real world, brands are rarely seen alone.  Whether on television, radio, or in print, brands are usually surrounded by other brands — numerous advertisements fill the pages of…

Idea posted: March 2014

Institutions: Tuck School of Business   

While research shows that people generally view CSR activities favourably, the question remains whether that positive attitude changes consumer behaviour. To answer this question, a team of professors from Dartmouth’s…

Idea posted: March 2014

Institutions: Henley Business School   

Customer effort research has been around since the 1940s but the debate gained momentum following a 2010 article, ‘Stop Trying to Delight Your Customers’, in the Harvard Business Review (HBR). In…

Idea posted: March 2014

Institutions: Ghent University    Vlerick Business School   

Co-creation in the business-to-consumer (B2C) environment is nothing new. Many services — ranging from hairdressing to care for the elderly through architecture and interior design — have long involved close…