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Ideas - Ideas for Leaders

Search Results for Subject 'marketing':

97 result(s) found
What to Get Right when Crowdsourcing

Idea posted: October 2014

Institutions: ESMT European School of Management and Technology    Stanford Graduate School of Business   

Crowdsourcing and social media channels have largely replaced the private channels between a lone individual and an organization with a public debate in which external contributors not only submit suggestions…

  READ MORE   PIN TO MY IDEAS Idea #455
Markdown Vs Everyday-Low-Prices: The Impact of Regret and Availability Misperceptions

Idea posted: October 2014

Institutions: University of Texas at Dallas Naveen Jindal School of Management    MIT Sloan School of Management   

Özalp Özer of The University of Texas at Dallas and Yanchong Zheng of MIT Sloan researched the role of regret and availability misperception in shaping a retailer's pricing and inventory strategies.…

  READ MORE   PIN TO MY IDEAS Idea #453
Why Increasing Demand Is Not Always the Answer to New Competition

Idea posted: October 2014

Institutions: University of Michigan Ross School of Business    University of Chicago Booth School of Business    University of North Carolina Kenan-Flagler Business School   

Using the movie exhibition industry as its central case study, a team of researchers studied how the entry of a new movie theatre impacts an incumbent’s theatre movie choices. From…

  READ MORE   PIN TO MY IDEAS Idea #450
Should Technology Innovators Participate in the Commercialization Process?

Idea posted: October 2014

Institutions: ESMT European School of Management and Technology    The Wharton School of the University of Pennsylvania   

Entrepreneurs innovating in the technology space often lack the know-how or “specialized complementary assets” within their companies to successfully commercialize their innovations. Consequently, to date, the academic literature on this…

  READ MORE   PIN TO MY IDEAS Idea #448
The Surprising Benefit of Long Queues for Customers and Business

Idea posted: October 2014

Institutions: Frankfurt School of Finance & Management    Pennsylvania State University Smeal College of Business    University of Chicago Booth School of Business   

For most consumers, waiting in a long queue is a frustrating experience. There is nothing to be gained from standing in a slow line at the grocery store or waiting…

  READ MORE   PIN TO MY IDEAS Idea #446
When Showrooms Help Online Companies

Idea posted: August 2014

Institutions: The Wharton School of the University of Pennsylvania    Tuck School of Business    Kellogg School of Management   

As more and more people prefer to shop online, an online presence is almost a requirement for just about any kind of bricks-and-mortar company from any kind of industry. Some…

  READ MORE   PIN TO MY IDEAS Idea #434
Why Differentiating Rating Scale Labelling is Important

Idea posted: August 2014

Institutions: University of Southern Denmark    University of St. Gallen    Bielefeld University   

Online consumers have come to expect to be able to read customer ratings and reviews as they consider which product or service to buy. On websites such as IMDB, Amazon…

  READ MORE   PIN TO MY IDEAS Idea #431
Three Product Innovation Strategies for Emerging Markets and How to Choose

Idea posted: August 2014

Institutions: University of St. Gallen   

It is hard to resist the pull of emerging markets, such as India and China. Given the immense population in such countries, even the small percentage of the total population…

  READ MORE   PIN TO MY IDEAS Idea #430
Do Your Managers – Responses to Market Results Damage Profits?

Idea posted: July 2014

Institutions: London Business School    University of St. Gallen    ESADE   

Many managers believe that quality is something that they as managers and decision-makers can control. Quality is internal and stable, unlike prices, which are subject to changing market conditions. Although…

  READ MORE   PIN TO MY IDEAS Idea #423

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