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Ideas - Ideas for Leaders

Search Results for Subject 'marketing':

9 result(s) found
Harness Big Data Using Visualisation Software Tools

Idea posted: January 2015

Institutions: NUS Business School   

The amount of data we generate today boggles the mind. As much as 90% of all data in the world today was created in the past 2 years, writes Keith…

  READ MORE   PIN TO MY IDEAS Idea #474
How Price Expectations Drive Customer Purchasing Decisions

Idea posted: November 2014

Institutions: Washington University Olin Business School    University of Virginia McIntire School of Commerce    Indian School of Business   

Before going to a store, consumers have an expectation in their minds about how much the product they want to buy will cost at that store, and at other stores.…

  READ MORE   PIN TO MY IDEAS Idea #463
Social Media Grabbing a Major Share of the Marketing Budget

Idea posted: October 2014

Institutions: Duke University Fuqua School of Business   

Internet-based sales have been growing steadily — companies report a 25% increase in the past year alone, according to a survey of 351 marketing executives. Not surprisingly, investment in digital…

  READ MORE   PIN TO MY IDEAS Idea #456
What to Get Right when Crowdsourcing

Idea posted: October 2014

Institutions: ESMT European School of Management and Technology    Stanford Graduate School of Business   

Crowdsourcing and social media channels have largely replaced the private channels between a lone individual and an organization with a public debate in which external contributors not only submit suggestions…

  READ MORE   PIN TO MY IDEAS Idea #455
Markdown Vs Everyday-Low-Prices: The Impact of Regret and Availability Misperceptions

Idea posted: October 2014

Institutions: University of Texas at Dallas Naveen Jindal School of Management    MIT Sloan School of Management   

Özalp Özer of The University of Texas at Dallas and Yanchong Zheng of MIT Sloan researched the role of regret and availability misperception in shaping a retailer's pricing and inventory strategies.…

  READ MORE   PIN TO MY IDEAS Idea #453
Why Increasing Demand Is Not Always the Answer to New Competition

Idea posted: October 2014

Institutions: University of Michigan Ross School of Business    University of Chicago Booth School of Business    University of North Carolina Kenan-Flagler Business School   

Using the movie exhibition industry as its central case study, a team of researchers studied how the entry of a new movie theatre impacts an incumbent’s theatre movie choices. From…

  READ MORE   PIN TO MY IDEAS Idea #450
Should Technology Innovators Participate in the Commercialization Process?

Idea posted: October 2014

Institutions: ESMT European School of Management and Technology    The Wharton School of the University of Pennsylvania   

Entrepreneurs innovating in the technology space often lack the know-how or “specialized complementary assets” within their companies to successfully commercialize their innovations. Consequently, to date, the academic literature on this…

  READ MORE   PIN TO MY IDEAS Idea #448
The Surprising Benefit of Long Queues for Customers and Business

Idea posted: October 2014

Institutions: Frankfurt School of Finance & Management    Pennsylvania State University Smeal College of Business    University of Chicago Booth School of Business   

For most consumers, waiting in a long queue is a frustrating experience. There is nothing to be gained from standing in a slow line at the grocery store or waiting…

  READ MORE   PIN TO MY IDEAS Idea #446
When Showrooms Help Online Companies

Idea posted: August 2014

Institutions: The Wharton School of the University of Pennsylvania    Tuck School of Business    Kellogg School of Management   

As more and more people prefer to shop online, an online presence is almost a requirement for just about any kind of bricks-and-mortar company from any kind of industry. Some…

  READ MORE   PIN TO MY IDEAS Idea #434

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