Crowdsourcing New Product Ideas Over Time

Idea posted: January 2014

Institutions: University of North Carolina Kenan-Flagler Business School   

Crowdsourcing is an expression that describes the act of taking a task once performed by an internal employee or team, and outsourcing it to a large, undefined group of people…

  READ MORE   PIN TO MY IDEAS Idea #296

RET: Market Research in Real Time

Idea posted: December 2013

Institutions: Cranfield University School of Management   

What drives customers’ attitudes and behaviours? This is the golden question for marketing executives, who often rely on data from surveys, focus groups, interviews, etc., in the hopes of trying…

  READ MORE   PIN TO MY IDEAS Idea #282

Organizational Identity and Adaptation to Disruptive Change

Idea posted: December 2013

Institutions: University of St. Gallen    IMD   

Discontinuous technologies refers to when new products are created that end up transforming existing markets, such as cloud computing, digital photography, 3D printing, online news, etc. Not surprisingly, they often…

  READ MORE   PIN TO MY IDEAS Idea #272

Developing Talent to Manage Big Data

Idea posted: July 2013

Institutions: University of North Carolina Kenan-Flagler Business School   

The type and amount of information collected by organizations today is on a scale never seen before. This explosion in the volume of data received through sources such as social…

  READ MORE   PIN TO MY IDEAS Idea #176

Home Working: Does it Work for the Organization?

Idea posted: January 2013

Institutions: Stanford Graduate School of Business   

There has been a large increase in employees working from home in recent years; in the US alone, over 10% of the workforce now report regular home-working. But there is…

  READ MORE   PIN TO MY IDEAS Idea #079

Creating Innovative Business Models

Idea posted: January 2013

Institutions: IESE Business School    The Wharton School of the University of Pennsylvania   

Though product/process innovation has become a necessity for many companies, the time and expenses required is now leading hesitant companies to turn towards business model innovation instead. So what do…

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