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Bad Weather Means Better Productivity
Idea posted: October 2013
Institutions: Harvard Kennedy School Harvard Business School University of North Carolina at Chapel Hill
Authors:
Seasonal depression is well-known and has traditionally been easy to recognize: difficulty concentrating, low levels of energy, etc. — all related to bleak winter weather conditions. So naturally, it follows…
READ MORE PIN TO MY IDEAS Idea #226
Beating Bias through Mindfulness Meditation
Idea posted: October 2013
Institutions: INSEAD The Wharton School of the University of Pennsylvania
Authors:
Sunk cost bias has been blamed for everything from disastrous military campaigns to over-budget public works and is widely acknowledged as a serious obstacle to effective decision-making. Defined as the…
READ MORE PIN TO MY IDEAS Idea #225
How Customers Watch What Others Buy
Idea posted: October 2013
Institutions: Kellogg School of Management The Wharton School of the University of Pennsylvania
Authors:
Why do people buy? In an era of almost unlimited choices and unprecedented access to products and services, understanding what will push customers to buy a particular product is vital…
READ MORE PIN TO MY IDEAS Idea #223
Paid-for Online Product Reviews: The True Price
Idea posted: October 2013
Institutions: University of Pittsburgh Joseph M. Katz Graduate School of Business INSEAD IE Business School
Authors:
Online product reviews are becoming an important part of the marketing ‘mix’. In 2012, a study by Bazaarvoice found that 80 per cent of ‘Generation Y’ consumers (those born between…
READ MORE PIN TO MY IDEAS Idea #222
If the Price is Right: Charging for Online Content
Idea posted: September 2013
Institutions: London Business School University of Michigan Ross School of Business
Authors:
Plummeting advertising revenues have led many online content providers to experiment with additional sources of revenue. Most often, firms aim to compensate for a loss in advertising revenues by charging…
READ MORE PIN TO MY IDEAS Idea #224
The Generalist Bias: Why Specialists Are Undervalued
Idea posted: September 2013
Institutions: Kellogg School of Management City University of Hong Kong
Authors:
A talent shortage combined with today’s intense push for constant growth and competitive differentiation can make hiring the right people a difficult balancing act: Organizations want to hire qualified experts…
READ MORE PIN TO MY IDEAS Idea #221
The Secret of a Good Sales Assistant: Reading Customer Mood
Idea posted: September 2013
Institutions: Saïd Business School, University of Oxford Franklin and Marshall College Quinnipac University Bentley University Brandeis University
Authors:
Imagine rushing into a store to grab a bottle of wine on your way to a dinner party and encountering a salesperson who wants to share their extensive knowledge of…
READ MORE PIN TO MY IDEAS Idea #220
Computer Says ‘Yes’ – The Impact of IT Investment
Idea posted: September 2013
Institutions: University of Maryland Robert H. Smith School of Business University of Illinois College of Business University of Texas at Dallas Naveen Jindal School of Management IE Business School
Authors:
Investments in IT account for a large proportion of corporate discretionary spend and leaders need to understand the likely impact of such investments before allocating resources to it. The amount…
READ MORE PIN TO MY IDEAS Idea #219
Product Choice: Are You Paying Attention?
Idea posted: September 2013
Institutions: University of Florida Warrington College of Business Administration Louisiana State University E. J. Ourso College of Business London Business School
Authors:
When we choose products, it is easy to assume we are doing so because of the benefits – or perceived benefits – they offer us. Whether it is the newest…
READ MORE PIN TO MY IDEAS Idea #218