Securing Talent with a Superior Employee Value Proposition

Idea posted: March 2014

Institutions: IMD   

Authors:

Traditionally, financial capital has been viewed as the primary promoter of growth and profitability for an organization. Though undoubtedly still important, executives have begun to realise there is something else…

  READ MORE   PIN TO MY IDEAS Idea #348

Brand Placement on TV: The Positive Impact of Fast-forwarding

Idea posted: March 2014

Institutions: University of North Carolina at Charlotte Belk College of Business    The Wharton School of the University of Pennsylvania    Duke University Fuqua School of Business   

Authors:

In the real world, brands are rarely seen alone.  Whether on television, radio, or in print, brands are usually surrounded by other brands — numerous advertisements fill the pages of…

  READ MORE   PIN TO MY IDEAS Idea #347

Do CSR Initiatives Enhance Customer Loyalty?

Idea posted: March 2014

Institutions: Tuck School of Business   

Authors:

While research shows that people generally view CSR activities favourably, the question remains whether that positive attitude changes consumer behaviour. To answer this question, a team of professors from Dartmouth’s…

  READ MORE   PIN TO MY IDEAS Idea #346

Customer Loyalty: Easy Does It

Idea posted: March 2014

Institutions: Henley Business School   

Authors:

Customer effort research has been around since the 1940s but the debate gained momentum following a 2010 article, ‘Stop Trying to Delight Your Customers’, in the Harvard Business Review (HBR). In…

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Co-creating with Customers: More Pros than Cons?

Idea posted: March 2014

Institutions: Ghent University    Vlerick Business School   

Authors:

Co-creation in the business-to-consumer (B2C) environment is nothing new. Many services — ranging from hairdressing to care for the elderly through architecture and interior design — have long involved close…

  READ MORE   PIN TO MY IDEAS Idea #344

Cyberloafing: Lost Sleep and Lower Productivity

Idea posted: March 2014

Institutions: NUS Business School    Singapore Management University    Virginia Tech University    Pennsylvania State University   

Authors:

Cyberloafing is a term used to describe behaviour in which employees spend work hours and company internet access to check personal e-mails or visit websites not related to their work.…

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Modernizing without Westernizing: Social Ties and Indian Business

Idea posted: March 2014

Institutions: INSEAD    Indian School of Business   

Authors:

Classical and neo-classical economic theory is predicated largely on an ‘impersonal’ model, in which transactions between parties are governed not by social obligations and kinship ties but by rational and…

  READ MORE   PIN TO MY IDEAS Idea #341

Multicultural Experience: Better Performance, Better Job Prospects

Idea posted: March 2014

Institutions: INSEAD    Tel Aviv University    Columbia Business School   

Authors:

The next head of General Electric will be somebody who spent time in Bombay, in Hong Kong, in Buenos Aires. We have to send our best and brightest overseas and…

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HQ Controls and the Speed of Strategic Decision-Making

Idea posted: March 2014

Institutions: Oliver Wyman    George Washington University School of Business    University of Massachusetts Isenberg School of Management    University of St. Gallen   

Authors:

The speed at which strategic decision-making takes place in an organization has been identified by many researchers as a critical factor for performance. Competitive business environments, shortened life cycles and…

  READ MORE   PIN TO MY IDEAS Idea #339