Ambiguous Ads: Hidden Messages, Hidden Risks?

Idea posted: April 2014

Institutions: Rotterdam School of Management, Erasmus University    EDHEC Business School   

Authors:

Social change has made advertising that appeals to a broader range of consumers more important and desirable. A company’s ‘diversity and inclusion’ agenda does not, however, always transfer easily to…

  READ MORE   PIN TO MY IDEAS Idea #360

Mortality: The Ultimate Motivator

Idea posted: April 2014

Institutions: INSEAD   

Authors:

Fear of death is a core part of the human condition. It’s been associated with everything from the enduring appeal of religion and spiritual beliefs to the desire to reproduce…

  READ MORE   PIN TO MY IDEAS Idea #365

IT Leadership: Shifting Mindsets to Add Value

Idea posted: April 2014

Institutions: IMD    ESMT European School of Management and Technology   

Authors:

In many organizations, IT is managed via a Chief Information Officer (CIO), who is given a budget and mandate and simply left to ‘get on with it!’ This may be…

  READ MORE   PIN TO MY IDEAS Idea #359

Six Steps to Using Executive Power Wisely

Idea posted: April 2014

Institutions: IESE Business School   

Authors:

There are countless reasons why CEO and senior executive turnover takes place; external factors such as economic volatility, disruptive technology, and industry shakeups can all play a part. But according…

  READ MORE   PIN TO MY IDEAS Idea #358

Managing Cross-industry Innovation

Idea posted: April 2014

Institutions: Rotterdam School of Management, Erasmus University    University G.d Annunzio   

Authors:

How do you combine previously unconnected technologies in an entirely new product ‘architecture’? This is a particularly important question when the development project involves collaboration with other industries and companies…

  READ MORE   PIN TO MY IDEAS Idea #357

Online Customers Reviews: Loyalty and Deception

Idea posted: April 2014

Institutions: Kellogg School of Management    MIT Sloan School of Management   

Authors:

Many Internet retailers give customers the opportunity to review their products on their site, and some Internet companies even specialize in reviews only (e.g. Yelp and TripAdvisor). Given, as research…

  READ MORE   PIN TO MY IDEAS Idea #356

Great Innovation! But What’s it for? Marketers Beware

Idea posted: April 2014

Institutions: Ivey Business School at Western University    University of British Columbia    University of Colorado Boulder Leeds School of Business   

Authors:

In a classic episode from the old American TV show The Odd Couple, the main character Felix replaces all of the traditional furniture in his apartment with new furniture featuring…

  READ MORE   PIN TO MY IDEAS Idea #355

Navigating the Global Online Contract Labour Market

Idea posted: April 2014

Institutions: University of Toronto Rotman School of Management    New York University Stern School of Business   

Authors:

When looking for contract employees for a project, employers now have direct access to workers from across the world thanks to digital labour contract platforms such as Elance, Freelancer, Guru…

  READ MORE   PIN TO MY IDEAS Idea #354

How Seeing Things Employees-Way Builds Performance

Idea posted: April 2014

Institutions: London Business School   

Authors:

If you could eavesdrop on your employees’ conversations, what do you think they would be saying about you? Or if you look back over your own career, considering the good…

  READ MORE   PIN TO MY IDEAS Idea #353