Ideas
Leadership: Is it in the Genes?
Idea posted: August 2013
Institutions: NUS Business School
The ‘nature v. nurture’ debate has been around for centuries, argued over by psychologists, sociologists and the like; the business world has not escaped from it either. Whether leaders are…
READ MORE PIN TO MY IDEAS Idea #189
Healthy Bottom Lines – Food Marketing and Obesity Prevention
Idea posted: August 2013
Institutions: Cornell University INSEAD
A review of consumer research (based mainly in North America) and of literature from marketing and related social science disciplines confirms that marketing affects food consumption in ways beyond advertising.…
READ MORE PIN TO MY IDEAS Idea #188
Leveraging Diversity through Integrative Thinking
Idea posted: August 2013
Institutions: University of Toronto Rotman School of Management
Without tools and processes, the quality of thinking from even the most diverse team is likely to match that of the loudest person in the room. Unless people are taught…
READ MORE PIN TO MY IDEAS Idea #187
Reducing the Risks of ‘Offshore’ IT
Idea posted: August 2013
Institutions: HEC Paris NUS Business School
New technologies and the digitization of the economy have extended the use of offshore outsourcing beyond manufacturing to services. India, which has its own ‘Silicon Valley’ in Bangalore, has become…
READ MORE PIN TO MY IDEAS Idea #186
Co-operative Behaviour: Neuroscience Insights
Idea posted: July 2013
Institutions: Rotterdam School of Management, Erasmus University
A growing number of studies in both the field and the laboratory demonstrate that people are imperfect co-operators — they tend to co-operate only if others do so, and a…
READ MORE PIN TO MY IDEAS Idea #185
Social Influences on Decision-Making: Neuroscience Insights
Idea posted: July 2013
Institutions: Rotterdam School of Management, Erasmus University
In making decisions, people are susceptible to the influence of those in their ‘in-group’, who commonly include others of the same age, sex, ethnicity or religion, as well as friends,…
READ MORE PIN TO MY IDEAS Idea #184
Celebrities in Advertising: Neuroscience Insights
Idea posted: July 2013
Institutions: Rotterdam School of Management, Erasmus University
Over the past 25 years, use of celebrity endorsement by big-budget advertisers has grown significantly. Despite this, it’s unclear why famous faces should be more effective in advertising than (equally…
READ MORE PIN TO MY IDEAS Idea #183
Conducting Better Meetings – Can Data Help?
Idea posted: July 2013
Institutions: MIT Sloan School of Management
What can statistics and data-based analyses reveal to us about meetings that are effective (leading to consensus and decision-making) and efficient (goals achieved in optimal time)? Because the science of…
READ MORE PIN TO MY IDEAS Idea #182
How Best Behaviour Boosts the Bottom Line
Idea posted: July 2013
Institutions: Henley Business School
Do you want your business to operate sustainable, socially and environmentally friendly practices? Almost every business leader will answer with a “yes”. But if they are allowed to elaborate, most…
READ MORE PIN TO MY IDEAS Idea #181