Idea posted: March 2014

Institutions: Tuck School of Business   

While research shows that people generally view CSR activities favourably, the question remains whether that positive attitude changes consumer behaviour. To answer this question, a team of professors from Dartmouth’s…

Idea posted: March 2014

Institutions: Henley Business School   

Customer effort research has been around since the 1940s but the debate gained momentum following a 2010 article, ‘Stop Trying to Delight Your Customers’, in the Harvard Business Review (HBR). In…

Idea posted: March 2014

Institutions: Ghent University    Vlerick Business School   

Co-creation in the business-to-consumer (B2C) environment is nothing new. Many services — ranging from hairdressing to care for the elderly through architecture and interior design — have long involved close…

Idea posted: March 2014

Institutions: NUS Business School    Singapore Management University    Virginia Tech University    Pennsylvania State University   

Cyberloafing is a term used to describe behaviour in which employees spend work hours and company internet access to check personal e-mails or visit websites not related to their work.…

Idea posted: March 2014

Institutions: INSEAD    Indian School of Business   

Classical and neo-classical economic theory is predicated largely on an ‘impersonal’ model, in which transactions between parties are governed not by social obligations and kinship ties but by rational and…

Idea posted: March 2014

Institutions: INSEAD    Tel Aviv University    Columbia Business School   

The next head of General Electric will be somebody who spent time in Bombay, in Hong Kong, in Buenos Aires. We have to send our best and brightest overseas and…

Idea posted: March 2014

Institutions: Oliver Wyman    George Washington University School of Business    University of Massachusetts Isenberg School of Management    University of St. Gallen   

The speed at which strategic decision-making takes place in an organization has been identified by many researchers as a critical factor for performance. Competitive business environments, shortened life cycles and…

Idea posted: March 2014

Institutions: Washington University Olin Business School    University of Toronto Rotman School of Management   

Consumers often have a choice between products that are convenient or easy- to-use and products that offer greater functionality but are less convenient. When making a purchase that involves a longer time…

Idea posted: March 2014

Institutions: Kellogg School of Management   

Do soldiers make better CEOs? There is no doubt that the hands-on leadership lessons learned in combat — or in preparation for combat — can seldom be matched by any…