Idea posted: May 2014

Institutions: INSEAD    University of British Columbia   

New products and technologies often fail to depose inferior ‘incumbents’. (The classic example is the Dvorak keyboard, which, despite being more efficient, lost out to the original QWERTY model in…

Idea posted: May 2014

Institutions: Rotterdam School of Management, Erasmus University   

Long-distance relocation of the whole of a company’s headquarters remains rare. Long-distance relocation of the offices of members of the top management team and of core functions such as finance…

Idea posted: May 2014

Institutions: Indian School of Business    West Texas A&M University    California State University   

In recent years, there has been tremendous focus on ways to enhance employee engagement, performance and workplace outcomes. The crucial role of the supervisor has been at the centre of…

Idea posted: May 2014

Institutions: Aalto University School of Business    Rotterdam School of Management, Erasmus University   

The ‘2D:4D’ ratio — the ratio of the length of the index (2D) and the ring finger (4D) — is an established biomarker for the level of testosterone to which…

Idea posted: April 2014

Institutions: Imperial College Business School    Thunderbird School of Global Management   

Customer word-of-mouth is a hot topic in marketing today. Positive customer-to-customer reviews, whether verbal or written, are powerful marketing tools because they have more credibility with customers than company-generated marketing.…

Idea posted: April 2014

Institutions: Columbia Business School    Ghent University    University of Antwerp   

Previous academic studies have connected how people feel about an ad to how they feel about the brand, but the validity of these results in the real world marketplace was…

Idea posted: April 2014

Institutions: Villanova University School of Business    Open University Business School    Cranfield University School of Management    Warwick University Business School   

Major social and political events around the world can often have rippling and lasting effects on businesses. Take the tragic fires and accidents in factories in India and Bangladesh during…

Idea posted: April 2014

Institutions: IESE Business School    University of St. Gallen    École polytechnique fédérale de Lausanne (EPFL)    Salus Partners   

According to an article published in IESE Insight, the conventional approach of investing in stocks and bonds may help to preserve capital, but is not suitable for wealth creation; investment…

Idea posted: April 2014

Institutions: Rotterdam School of Management, Erasmus University    EDHEC Business School   

Social change has made advertising that appeals to a broader range of consumers more important and desirable. A company’s ‘diversity and inclusion’ agenda does not, however, always transfer easily to…