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Ideas - Ideas for Leaders
Pricing and the Power of Red

Idea posted: August 2013

Institutions: Babson College    Drexel University LeBow College of Business    Fairleigh Dickinson University Silberman College of Business    Saïd Business School, University of Oxford   

The colour red has long been associated with pleasure, and its effects have long been the subject of research. Studies have suggested that it serves as a ‘heuristic cue’ or…

  READ MORE   PIN TO MY IDEAS Idea #197
Premium Pricing Socially Responsible Products

Idea posted: December 2013

Institutions: New York University Stern School of Business   

Companies are making and selling socially responsible products, hoping to benefit from the social conscious of their customers. Previous research on what customers are willing to pay for social responsibility…

  READ MORE   PIN TO MY IDEAS Idea #269
Precise First Offers in Negotiations Vs Rounding

Idea posted: June 2013

Institutions: Columbia Business School   

In a typical negotiation process, one of the parties will make an opening or first offer, which is then met by the recipient of that first offer. Prior research has…

  READ MORE   PIN TO MY IDEAS Idea #153
Power Reduces Awareness of Constraints

Idea posted: December 2013

Institutions: University of Texas McCombs School of Business    Brigham Young University Marriott School of Management    Columbia Business School    New York University Stern School of Business    Stanford Graduate School of Business    University of Colorado Boulder Leeds School of Business   

When it comes to setting and achieving goals, power makes a difference. Those with more power are quicker to establish goals, and to take action to achieve those goals, than…

  READ MORE   PIN TO MY IDEAS Idea #279
Potential Leaders: Height Helps But So Does Being Smart

Idea posted: February 2015

Institutions: Stockholm School of Economics   

Tall men have a greater chance of becoming leaders. As unfair as this may seem, and despite the obvious exceptions from Napoleon to CEO superstar Jack Welch, decades of research…

  READ MORE   PIN TO MY IDEAS Idea #484
Positive and Negative Drivers of Creativity

Idea posted: November 2013

Institutions: Singapore Management University    Leuphana University Lueneburg    NUS Business School   

The complexity and competitiveness of today’s business environment means knowledge of how creativity can be stimulated within organizations has become critical for effective managerial practice. Previous research has confirmed that…

  READ MORE   PIN TO MY IDEAS Idea #266
Political Correctness Helps Expression in Mixed-Sex Teams

Idea posted: May 2013

Institutions: Cornell University    University of California Berkeley Haas School of Business    Washington University Olin Business School    The Wharton School of the University of Pennsylvania    Vanderbilt University   

In January 2011, a football commentator found himself unceremoniously fired after he made a remark about the appearance of a female match official, and questioned whether another was capable of…

  READ MORE   PIN TO MY IDEAS Idea #147
Persuading with Pitch, Volume and Non-Verbal Cues

Idea posted: July 2021

Institutions: Rutgers University Business School    The Wharton School of the University of Pennsylvania   

Most attempts at persuasion are met by wary resistance. People are naturally suspicious of the motives of persuaders, ready to believe that persuaders will use devious means to achieve their…

  READ MORE   PIN TO MY IDEAS Idea #794
Performance Management Across Cultures: How Multinationals Can Meet the Challenge

Idea posted: April 2025

Institutions: Charles Sturt University School of Business    Sabanci University School of Management   

A study by a team of Australian and Turkish academics focuses on one of the major cross-cultural challenges of multinational corporations (MNCs): developing a performance management system that can be…

  READ MORE   PIN TO MY IDEAS Idea #916

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