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Ideas - Ideas for Leaders
Search Engine Ranking: Consumer Behaviour and Revenue

Idea posted: January 2014

Institutions: New York University Stern School of Business    Carnegie Mellon University   

Researchers from New York University’s Stern School of Business and Carnegie Mellon University studied the effects of product rankings in three areas: the direct impact of rankings on consumer behaviour…

  READ MORE   PIN TO MY IDEAS Idea #298
Search Engine Marketing: Does it Pay?

Idea posted: January 2014

Institutions: eBay Research Labs    University of Chicago Booth School of Business    University of California Berkeley Haas School of Business   

Traditional advertising has always been one of the largest expenditures for organizations; take Procter & Gamble for example, which reportedly spent just under $2.95 billion on advertising in 2011 alone.…

  READ MORE   PIN TO MY IDEAS Idea #309
Script the Change, Then Make It Happen

Idea posted: March 2013

Institutions: The Wharton School of the University of Pennsylvania   

Research shows that 50 to 75 per cent of all change initiatives fail. And yet, some companies are consistently better at successfully implementing change, and some leaders successfully lead a…

  READ MORE   PIN TO MY IDEAS Idea #113
Scenarios Planning + Early Warning Scanning = Strategic Advantage

Idea posted: May 2013

Institutions: Saïd Business School, University of Oxford   

Scenario planning (SP) and early warning scanning (EWS) are considered important to ‘managerial cognition’. They help leaders understand how the future might unfold and they alert top management to new…

  READ MORE   PIN TO MY IDEAS Idea #144
Scaling Deep: How Focusing on Caring, Connected Ecosystems Transforms Organizations

Idea posted: December 2024

Institutions: Ashoka Canada    The Systems Sanctuary   

In business, to “scale” means to become larger, to grow. Scaling has been adapted to the social and environmental sectors in the concepts of scaling up (influencing policy) and scaling…

  READ MORE   PIN TO MY IDEAS Idea #904
Rewards that Motivate More than Money

Idea posted: May 2013

Institutions: Vlerick Business School   

A large-scale study by Vlerick Business School, in association with three media partners, De Standaard, La Libre Belgique and NRC Handelsblad, underlines the importance of non-financial rewards to employees. The…

  READ MORE   PIN TO MY IDEAS Idea #146
Reward Executives for Environmental and Social Success

Idea posted: December 2023

Institutions: IESE Business School    Fowler School of Business    Universität Mannheim Graduate School of Business   

A significantly increasing number of companies—from 3% in 2010 to more than 30% in 2021—are incorporating environmental, social, and governance (ESG) metrics, in their executive compensation plans. The number of…

  READ MORE   PIN TO MY IDEAS Idea #868
Image by Gerd Altmann from Pixabay
Image by Gerd Altmann from Pixabay
Reverse Innovation: Ideas from Emerging Countries

Idea posted: April 2013

Institutions: Tuck School of Business   

How do you sell an automobile in an emerging nation where salaries are a tiny fraction of salaries in developed countries? The traditional answer: make a cheaper model of the…

  READ MORE   PIN TO MY IDEAS Idea #127
Reusable Grocery Bags: How Green Customers Help the Environment-and Your Business

Idea posted: August 2015

Institutions: Harvard Business School    Duke University Fuqua School of Business   

When people do good things, they reward themselves. This is the conclusion of a number of previous studies into the psychology of doing good deeds. Two researchers from Harvard Business…

  READ MORE   PIN TO MY IDEAS Idea #542

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