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How to Make and Keep Customers Grateful
Idea posted: January 2018
Institutions: Queensland University of Technology Business School
Authors:
Many companies develop their relationship marketing strategies based on the assumption that their customers are unerringly cold and calculating, and driven by one question: what kind of a financial deal…
READ MORE PIN TO MY IDEAS Idea #688
How Practical Features Sell Luxury Products
Idea posted: January 2018
Institutions: Harvard Business School Columbia Business School
Authors:
Marketing luxury products requires connecting with consumers’ often emotion-driven desires, aspirations, and/or fantasies. However, many consumers cannot put aside their ‘rational’ mindset, and as a result feel guilty when purchasing…
READ MORE PIN TO MY IDEAS Idea #687
Extravert CEOs and Strategic M&A Decisions
Idea posted: January 2018
Institutions: University of Waterloo Rotterdam School of Management, Erasmus University University of San Diego
Authors:
What influence does a CEO’s personality have on the major strategic decisions of his or her firm? To answer this question, a team of researchers studied the impact of a…
READ MORE PIN TO MY IDEAS Idea #686
How Linear Thinking in a Non-Linear World Leads to Wrong Decisions
Idea posted: November 2017
Institutions: ESADE Rotterdam School of Management, Erasmus University Duke University Fuqua School of Business
Authors:
When it comes to business – and most areas of life – we tend to think in straight lines. For example, if one shelf holds 50 books, two shelves will…
READ MORE PIN TO MY IDEAS Idea #685
How to Encourage Interprofessional Knowledge Transfer In Your Company
Idea posted: November 2017
Institutions: Rotterdam School of Management, Erasmus University
Authors:
One of the key success factors of an organization is that its executives, managers and employees or staff are able to share with each other best practices and processes, new…
READ MORE PIN TO MY IDEAS Idea #684
Why You Need Diplomats In Your Organization
Idea posted: November 2017
Institutions: Rotterdam School of Management, Erasmus University University College London
Authors:
Friendship in the workplace can be a positive factor as friendly colleagues collaborate harmoniously, share information easily and support each other’s work. On the negative side, friendships can also lead…
READ MORE PIN TO MY IDEAS Idea #683
Understanding Follower Attitudes Helps Decipher Leadership Success
Idea posted: November 2017
Institutions: The University of Manchester Alliance Manchester Business School University of Surrey Business School Aston University Business School University of Bath
Authors:
What makes a good leader? The answer is often given in the context of the leader’s impact on followers — a natural response since the effectiveness of a leader is…
READ MORE PIN TO MY IDEAS Idea #682
Digital Natives and Multi-tasking Proficiency Are Harmful Myths
Idea posted: November 2017
Institutions: Open University of the Netherlands Artevelde University College Ghent
Authors:
The digital native is a myth, according to an extensive review of the research by by Paul Kirschner of Open University of the Netherlands and Pedro de Bruyckere of Artevelde…
READ MORE PIN TO MY IDEAS Idea #681
Behavioural Economics Explains Employee Retirement Savings Choices
Idea posted: November 2017
Institutions: University of Chicago Booth School of Business UCLA Anderson School of Management
Authors:
Why do employees make retirement savings decisions that go against their best interests? A 2004 paper by Nobel Prize-winning economist Richard Thaler of the University of Chicago, co-authored with fellow…
READ MORE PIN TO MY IDEAS Idea #680