Idea posted: October 2013

Institutions: INSEAD    The Wharton School of the University of Pennsylvania   

Sunk cost bias has been blamed for everything from disastrous military campaigns to over-budget public works and is widely acknowledged as a serious obstacle to effective decision-making. Defined as the…

Idea posted: October 2013

Institutions: Kellogg School of Management    The Wharton School of the University of Pennsylvania   

Why do people buy? In an era of almost unlimited choices and unprecedented access to products and services, understanding what will push customers to buy a particular product is vital…

Idea posted: October 2013

Institutions: University of Pittsburgh Joseph M. Katz Graduate School of Business    INSEAD    IE Business School   

Online product reviews are becoming an important part of the marketing ‘mix’. In 2012, a study by Bazaarvoice found that 80 per cent of ‘Generation Y’ consumers (those born between…

Idea posted: September 2013

Institutions: London Business School    University of Michigan Ross School of Business   

Plummeting advertising revenues have led many online content providers to experiment with additional sources of revenue. Most often, firms aim to compensate for a loss in advertising revenues by charging…

Idea posted: September 2013

Institutions: Kellogg School of Management    City University of Hong Kong   

A talent shortage combined with today’s intense push for constant growth and competitive differentiation can make hiring the right people a difficult balancing act: Organizations want to hire qualified experts…

Idea posted: September 2013

Institutions: Saïd Business School, University of Oxford    Franklin and Marshall College    Quinnipac University    Bentley University    Brandeis University   

Imagine rushing into a store to grab a bottle of wine on your way to a dinner party and encountering a salesperson who wants to share their extensive knowledge of…

Idea posted: September 2013

Institutions: University of Maryland Robert H. Smith School of Business    University of Illinois College of Business    University of Texas at Dallas Naveen Jindal School of Management    IE Business School   

Investments in IT account for a large proportion of corporate discretionary spend and leaders need to understand the likely impact of such investments before allocating resources to it. The amount…

Idea posted: September 2013

Institutions: University of Florida Warrington College of Business Administration    Louisiana State University E. J. Ourso College of Business    London Business School   

When we choose products, it is easy to assume we are doing so because of the benefits – or perceived benefits – they offer us. Whether it is the newest…

Idea posted: September 2013

Institutions: University of Toronto Rotman School of Management    Yale University   

Emotional intelligence — the awareness and understanding of emotions — has a variety of workplace applications and benefits. Leaders who perceive and relate to the emotions of those they direct…