Idea posted: May 2014

Institutions: University of Michigan Ross School of Business   

When marketing their brands, companies will use image attributes, which are the impressions that the brand makes on the mind of consumers. For a car brand, for example, marketers might…

Idea posted: May 2014

Institutions: INSEAD   

Everybody dreams. Phantasmagoric ‘night journeys’ are part of life. It’s estimated that by the age of 60 most of us will have dreamed 197,100 dreams over 87,000 hours. The reasons…

Idea posted: May 2014

Institutions: University of Alberta - Alberta School of Business    HEC Montréal   

The term ‘human capital’ encompasses the knowledge, skills and talents inherent in individuals. These skills represent an important source of productivity in an organization, and can be enhanced through training…

Idea posted: May 2014

Institutions: INSEAD    University of British Columbia   

New products and technologies often fail to depose inferior ‘incumbents’. (The classic example is the Dvorak keyboard, which, despite being more efficient, lost out to the original QWERTY model in…

Idea posted: May 2014

Institutions: Rotterdam School of Management, Erasmus University   

Long-distance relocation of the whole of a company’s headquarters remains rare. Long-distance relocation of the offices of members of the top management team and of core functions such as finance…

Idea posted: May 2014

Institutions: Indian School of Business    West Texas A&M University    California State University   

In recent years, there has been tremendous focus on ways to enhance employee engagement, performance and workplace outcomes. The crucial role of the supervisor has been at the centre of…

Idea posted: May 2014

Institutions: Aalto University School of Business    Rotterdam School of Management, Erasmus University   

The ‘2D:4D’ ratio — the ratio of the length of the index (2D) and the ring finger (4D) — is an established biomarker for the level of testosterone to which…

Idea posted: April 2014

Institutions: Imperial College Business School    Thunderbird School of Global Management   

Customer word-of-mouth is a hot topic in marketing today. Positive customer-to-customer reviews, whether verbal or written, are powerful marketing tools because they have more credibility with customers than company-generated marketing.…

Idea posted: April 2014

Institutions: Columbia Business School    Ghent University    University of Antwerp   

Previous academic studies have connected how people feel about an ad to how they feel about the brand, but the validity of these results in the real world marketplace was…