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Ideas - Ideas for Leaders

Search Results for Subject 'advertising':

27 result(s) found
Brand Placement on TV: The Positive Impact of Fast-forwarding

Idea posted: March 2014

Institutions: University of North Carolina at Charlotte Belk College of Business    The Wharton School of the University of Pennsylvania    Duke University Fuqua School of Business   

In the real world, brands are rarely seen alone.  Whether on television, radio, or in print, brands are usually surrounded by other brands — numerous advertisements fill the pages of…

  READ MORE   PIN TO MY IDEAS Idea #347
Optimal Marketing Claims: The Power of Three

Idea posted: February 2014

Institutions: Georgetown University    UCLA Anderson School of Management   

What makes a message persuasive? Marketing departments everywhere are constantly looking for the answer to this question and much research has been conducted on this subject; previous research has shown…

  READ MORE   PIN TO MY IDEAS Idea #328
Search Engine Marketing: Does it Pay?

Idea posted: January 2014

Institutions: eBay Research Labs    University of Chicago Booth School of Business    University of California Berkeley Haas School of Business   

Traditional advertising has always been one of the largest expenditures for organizations; take Procter & Gamble for example, which reportedly spent just under $2.95 billion on advertising in 2011 alone.…

  READ MORE   PIN TO MY IDEAS Idea #309
First Choice Most Chosen

Idea posted: December 2013

Institutions: University of California, Berkeley    Harvard University   

Research dating as far back as the early 20th century has shown that the first argument presented to humans on even complex topics has greater persuasive appeal and is more…

  READ MORE   PIN TO MY IDEAS Idea #267
Health Warnings Can Boost Sales: Regulators Beware

Idea posted: November 2013

Institutions: Tel Aviv University    New York University Stern School of Business    INSEAD   

Marketing messages promising powerful benefits such as enhanced social status in return for smoking a particular brand of cigarettes or sexual potency after taking a ‘cure’ for erectile dysfunction are…

  READ MORE   PIN TO MY IDEAS Idea #253
The Power of Colour in Marketing

Idea posted: September 2013

Institutions: University of California Berkeley Haas School of Business   

Colour has been found to affect cognition, moods and feelings, all of which in turn can influence consumer decision-making. According to the US-based Color Marketing Group, it can increase brand…

  READ MORE   PIN TO MY IDEAS Idea #201
Pricing and the Power of Red

Idea posted: August 2013

Institutions: Babson College    Drexel University LeBow College of Business    Fairleigh Dickinson University Silberman College of Business    Saïd Business School, University of Oxford   

The colour red has long been associated with pleasure, and its effects have long been the subject of research. Studies have suggested that it serves as a ‘heuristic cue’ or…

  READ MORE   PIN TO MY IDEAS Idea #197
Celebrities in Advertising: Neuroscience Insights

Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

Over the past 25 years, use of celebrity endorsement by big-budget advertisers has grown significantly. Despite this, it’s unclear why famous faces should be more effective in advertising than (equally…

  READ MORE   PIN TO MY IDEAS Idea #183
Grapes of Wrath: How Self Control Leads to Anger

Idea posted: January 2013

Institutions: Kellogg School of Management    Rady School of Management   

Prior research has shown us that self-control can lead to increased aggression. Building on that, we can now show that people often get irritated by their own self-control. Furthermore, it…

  READ MORE   PIN TO MY IDEAS Idea #034

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