Idea posted: December 2014

Institutions: MIT Sloan School of Management    Pepperdine University Graziadio School of Business and Management   

Since 2005, the business units of California-based health care company Allergan has used cloud computing for a wide range of functions, from field sales effectiveness and travel and expense processing…

Idea posted: October 2014

Institutions: ESMT European School of Management and Technology   

The increasing sophistication of communication technologies and channels, data analytics, market intelligence, and virtual working in organizations has dramatically increased the strategic importance of information. At the same time, digital…

Idea posted: August 2014

Institutions: University of St. Gallen   

The IT innovations that have emerged on the consumer market in recent years have led employees, familiar with the benefits consumer products offer, to expect the same level of technology…

Idea posted: June 2014

Institutions: ESSEC Business School    Vienna University of Economics and Business    Rotterdam School of Management, Erasmus University   

Technology acceptance research tells us that user evaluations (i.e. beliefs, perceptions and attitudes) strongly influence rates of adoption and diffusion. The problem for companies that develop and sell new technologies…

Idea posted: April 2014

Institutions: IMD    ESMT European School of Management and Technology   

In many organizations, IT is managed via a Chief Information Officer (CIO), who is given a budget and mandate and simply left to ‘get on with it!’ This may be…

Idea posted: February 2014

Institutions: Northwestern University    University of Texas, Austin    Stanford University   

The ‘lure of the virtual’ has led many organizations to believe that one day not too far away, we will be able to accomplish with computers what has historically only…

Idea posted: January 2014

Institutions: eBay Research Labs    University of Chicago Booth School of Business    University of California Berkeley Haas School of Business   

Traditional advertising has always been one of the largest expenditures for organizations; take Procter & Gamble for example, which reportedly spent just under $2.95 billion on advertising in 2011 alone.…

Idea posted: January 2014

Institutions: University of North Carolina Kenan-Flagler Business School   

Crowdsourcing is an expression that describes the act of taking a task once performed by an internal employee or team, and outsourcing it to a large, undefined group of people…

Idea posted: December 2013

Institutions: Maastricht School of Management    Delft University of Technology   

Buying integrated services is now the dominant ‘modus operandi’ for clients in IT outsourcing arrangements. But relatively little is known about how integrated services are co-ordinated and implemented by providers.…