Social Influences on Decision-Making: Neuroscience Insights

Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

In making decisions, people are susceptible to the influence of those in their ‘in-group’, who commonly include others of the same age, sex, ethnicity or religion, as well as friends,…

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Celebrities in Advertising: Neuroscience Insights

Idea posted: July 2013

Institutions: Rotterdam School of Management, Erasmus University   

Over the past 25 years, use of celebrity endorsement by big-budget advertisers has grown significantly. Despite this, it’s unclear why famous faces should be more effective in advertising than (equally…

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Motivation by Last Place Aversion

Idea posted: June 2013

Institutions: Columbia Business School    Harvard Business School    Stanford Graduate School of Business   

Professors Ilyana Kuziemko of Columbia Business School and Ryan Buell and Michael Norton of Harvard Business School, working with doctoral candidate Taly Reich of the Stanford Graduate School of Business,…

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The Ties That Bind: How Family Businesses Create Value

Idea posted: March 2013

Institutions: Banca March    IE Business School   

A report published in 2012, Value Creation in Listed European Family Firms, showed that listed European family businesses have created more value over the last decade than non-family concerns, achieving…

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Driving Risk Appetite Higher or Lower: Penalties Vs Rewards

Idea posted: January 2013

Institutions: University of Virginia Darden Business School   

In many organizations, collaborative innovation teams are utilized to manage new product development initiatives. This involves different types of managers (marketing, operations, engineering, etc.) working together to allocate resources to…

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