Ideas
When Customer Referral Programs Backfire
Idea posted: July 2019
Institutions: Aston University Business School Friedrich Schiller University Jena University of Alabama Culverhouse College of Business Rhenania Buchversand Koblenz
The typical customer referral program offers a monetary reward for customers of a product or service who find other customers to buy that product or service. In most cases, the…
READ MORE PIN TO MY IDEAS Idea #745
Management Matters Most for Corporate Performance
Idea posted: July 2019
Institutions: Stanford University MIT Sloan School of Management Tel Aviv University MIT Department of Economics
Does management matter in producing results? The intuitive response is yes. Multiple books and articles about famous, successful companies also celebrate the power of good management to drive great results.…
READ MORE PIN TO MY IDEAS Idea #744
Why Tight and Loose Cultures Don’t Mix
Idea posted: July 2019
Institutions: University of Maryland Robert H. Smith School of Business Western Ontario University Ivey Business School Jagiellonian University
Any merger between two companies is a long, detailed, often-frustrating process in which, one hopes, the hard-earned result is a new company that represents a synergistic melding of the partners’…
READ MORE PIN TO MY IDEAS Idea #742
Existing Customers and Home Markets Drive Growth
Idea posted: July 2019
Institutions: Duke University Fuqua School of Business
Growth is a top imperative for marketers, according to the latest CMO biannual survey conducted by Duke’s Fuqua School of Business in collaboration with Deloitte LLP and the American Marketing…
READ MORE PIN TO MY IDEAS Idea #741
Doing Good’ Does Not Always Improve the Bottom Line
Idea posted: July 2019
Institutions: HEC Paris Pace University Lubin School of Business
In their research, Afshin Mehrpouya of HEC Paris and Imran Chowdhury of Pace University explore the mechanisms, and importantly the assumptions behind the mechanisms, involved in transforming social responsibility (CSR)…
READ MORE PIN TO MY IDEAS Idea #740
Make Me Feel Safe! Working with Robots
Idea posted: June 2019
Institutions: HEC Paris University of Michigan Ross School of Business
As robotics continues to advance, companies are finding more and more opportunities to transfer repetitive and tedious tasks to robots, freeing up their employees to focus more on tasks that…
READ MORE PIN TO MY IDEAS Idea #743
Older Workers Are Only Asking for a Little Flexibility
Idea posted: May 2019
Institutions: The Vanguard Group Inc. New York University Stern School of Business Carleton University Sprott School of Business University of Michigan Ross School of Business Stanford Graduate School of Business
With the pool of workers within traditional working ages (18-64) expected to shrink dramatically, keeping older workers in the workforce longer would help both companies and national economies. Older workers,…
READ MORE PIN TO MY IDEAS Idea #739
What If Amazon Had Chosen Atlanta? Implications on Community and Corporate Identity
Idea posted: May 2019
Institutions: University of Florida Florida State University
From its founding, Amazon has been a socially liberal company, notable for its active involvement in LGBTQ issues. Its Seattle, Washington headquarters is embedded in the Northwest, a socially liberal…
READ MORE PIN TO MY IDEAS Idea #738
Authentic Leaders Inspire Creativity, Organizational Citizenship and Performance
Idea posted: April 2019
Institutions: Escola Superior de Tecnologia e Gestão Instituto Politécnico de Leiria Instituto Universitário de Lisboa
Authentic leadership refers to leaders whose external behaviours and decisions are driven by internal positive values and concern for others. They tend to be self-aware, recognizing their strengths, weaknesses, values…
READ MORE PIN TO MY IDEAS Idea #737