Ideas
Why Project Leaders Are Different from Project Managers
Idea posted: August 2019
Institutions: Business Evolution Cranfield University School of Management
Large, complex projects are increasingly used to achieve organizational goals. The development of an innovative new product or service, for example, or launching a major strategic initiative will take place…
READ MORE PIN TO MY IDEAS Idea #749
Staying Competitive Today While Preparing Full-On for Future Success
Idea posted: July 2019
Institutions: Cranfield University School of Management Warwick University Business School
Ambidexterity involves two goals that are often at odds: exploitation – successfully competing in the present with quality products and services, superior execution, and successful marketing; and exploration – preparing…
READ MORE PIN TO MY IDEAS Idea #748
Why Gender Differences in Shopping Styles Are Stronger than National Differences
Idea posted: July 2019
Institutions:
Most people will agree – and academic research supports them – that men and women have different shopping styles. Women are more likely than men to see shopping as a…
READ MORE PIN TO MY IDEAS Idea #746
When Customer Referral Programs Backfire
Idea posted: July 2019
Institutions: Aston University Business School Friedrich Schiller University Jena University of Alabama Culverhouse College of Business Rhenania Buchversand Koblenz
The typical customer referral program offers a monetary reward for customers of a product or service who find other customers to buy that product or service. In most cases, the…
READ MORE PIN TO MY IDEAS Idea #745
Management Matters Most for Corporate Performance
Idea posted: July 2019
Institutions: Stanford University MIT Sloan School of Management Tel Aviv University MIT Department of Economics
Does management matter in producing results? The intuitive response is yes. Multiple books and articles about famous, successful companies also celebrate the power of good management to drive great results.…
READ MORE PIN TO MY IDEAS Idea #744
Why Tight and Loose Cultures Don’t Mix
Idea posted: July 2019
Institutions: University of Maryland Robert H. Smith School of Business Western Ontario University Ivey Business School Jagiellonian University
Any merger between two companies is a long, detailed, often-frustrating process in which, one hopes, the hard-earned result is a new company that represents a synergistic melding of the partners’…
READ MORE PIN TO MY IDEAS Idea #742
Existing Customers and Home Markets Drive Growth
Idea posted: July 2019
Institutions: Duke University Fuqua School of Business
Growth is a top imperative for marketers, according to the latest CMO biannual survey conducted by Duke’s Fuqua School of Business in collaboration with Deloitte LLP and the American Marketing…
READ MORE PIN TO MY IDEAS Idea #741
Doing Good’ Does Not Always Improve the Bottom Line
Idea posted: July 2019
Institutions: HEC Paris Pace University Lubin School of Business
In their research, Afshin Mehrpouya of HEC Paris and Imran Chowdhury of Pace University explore the mechanisms, and importantly the assumptions behind the mechanisms, involved in transforming social responsibility (CSR)…
READ MORE PIN TO MY IDEAS Idea #740
Make Me Feel Safe! Working with Robots
Idea posted: June 2019
Institutions: HEC Paris University of Michigan Ross School of Business
As robotics continues to advance, companies are finding more and more opportunities to transfer repetitive and tedious tasks to robots, freeing up their employees to focus more on tasks that…
READ MORE PIN TO MY IDEAS Idea #743