Idea posted: March 2018

Institutions: UCLA Anderson School of Management    University of Southern California Marshall School of Business    University of Toronto Rotman School of Management   

The popularity of customer review sites such as Yelp and TripAdvisor have turned these sites into an important element of a service company’s marketing package. According to the results of…

Idea posted: March 2018

Institutions: Henley Business School   

Traditionally, according to Tony Dyson of Tessera Consulting and Kevin Money of Henley Business School, companies and organizations engage in what they call ‘silo communication.” Different parts of the organization…

Idea posted: March 2018

Institutions: University of Chicago Booth School of Business   

Bundling products and services together impacts the perceived value of the individual items in that bundle in surprising ways. Recent research from professor Ayelet Fishbach of the University of Chicago’s…

Idea posted: January 2018

Institutions: Henley Business School   

Where does innovation come from? A new study of the ‘geography of innovation’ indicates that most innovation continues to be generated in the advanced economies of the world. However, emerging…

Idea posted: January 2018

Institutions: Queensland University of Technology Business School   

Many companies develop their relationship marketing strategies based on the assumption that their customers are unerringly cold and calculating, and driven by one question: what kind of a financial deal…

Idea posted: January 2018

Institutions: Harvard Business School    Columbia Business School   

Marketing luxury products requires connecting with consumers’ often emotion-driven desires, aspirations, and/or fantasies. However, many consumers cannot put aside their ‘rational’ mindset, and as a result feel guilty when purchasing…

Idea posted: January 2018

Institutions: University of Waterloo    Rotterdam School of Management, Erasmus University    University of San Diego   

What influence does a CEO’s personality have on the major strategic decisions of his or her firm? To answer this question, a team of researchers studied the impact of a…

Idea posted: November 2017

Institutions: ESADE    Rotterdam School of Management, Erasmus University    Duke University Fuqua School of Business   

When it comes to business – and most areas of life – we tend to think in straight lines. For example, if one shelf holds 50 books, two shelves will…

Idea posted: November 2017

Institutions: Rotterdam School of Management, Erasmus University   

One of the key success factors of an organization is that its executives, managers and employees or staff are able to share with each other best practices and processes, new…