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Ideas - Ideas for Leaders

Search Results for Subject 'globalization':

15 result(s) found
The ‘Brazilian Way’: The Future for Africa?

Idea posted: January 2014

Institutions: University of Pretoria Gordon Institute of Business Science   

Africa’s growth and development prospects over the past decade have attracted the attention of investors, development agencies and governments across the world. ‘Traditional partners’ — i.e. the Americans and the…

  READ MORE   PIN TO MY IDEAS Idea #300
Collectivism and Consumers at the ‘Bottom of the Pyramid’ in South Africa

Idea posted: January 2014

Institutions: University of Pretoria Gordon Institute of Business Science    University of New Mexico Anderson School of Management   

"Umuntu ngumuntu ngabantu" – A person is a person through other persons. (from the humanist African philosophy Ubuntu) The ‘bottom of the pyramid’ (BoP), the world’s poorest socio-economic group, as…

  READ MORE   PIN TO MY IDEAS Idea #290
Centralized or Decentralized Decision Rights in Multinationals

Idea posted: October 2013

Institutions: Tuck School of Business   

A parent company can either centralize decision-making related to a foreign subsidiary at the parent company headquarters or decentralize those decisions to the subsidiary. Working with two decades worth of…

  READ MORE   PIN TO MY IDEAS Idea #237
All-consuming: Brand Management in the Digital Age

Idea posted: September 2013

Institutions: ESADE   

The field of brand management is undergoing a metamorphosis as the pace of change in our world increases. The brand-building process we used to take for granted, particularly in terms…

  READ MORE   PIN TO MY IDEAS Idea #215
Working Abroad: The Value of Experience

Idea posted: September 2013

Institutions: Kellogg School of Management   

Susan Perkins, a professor at Northwestern University’s Kellogg School of Management, and a visiting professor at MIT’s Sloan School of Management, sought to empirically measure the role of prior international…

  READ MORE   PIN TO MY IDEAS Idea #205
Reverse Innovation: Ideas from Emerging Countries

Idea posted: April 2013

Institutions: Tuck School of Business   

How do you sell an automobile in an emerging nation where salaries are a tiny fraction of salaries in developed countries? The traditional answer: make a cheaper model of the…

  READ MORE   PIN TO MY IDEAS Idea #127

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