Ideas
How to Stop a Social Media Firestorm
Idea posted: February 2020
Institutions: KEDGE Business School University of St. Gallen Babson College University of Melbourne, Australia
Most major firms have online brand communities to reinforce their connections with customers and increase their reputation, brand patronage and customer spending. These online communities offer satisfied customers the ability…
READ MORE PIN TO MY IDEAS Idea #764
To Inspire Recycling, Describe the Product to Come
Idea posted: February 2020
Institutions: Pennsylvania State University Smeal College of Business Boston College Carroll School of Management
Governments, companies and consumers all generally agree on the importance of recycling for environmental reasons. The challenge is turning awareness into action. Governments and non-governmental organizations are taking steps to…
READ MORE PIN TO MY IDEAS Idea #763
Choosing the best Corporate Venturing Projects
Idea posted: January 2020
Institutions: IESE Business School
Corporate venturing, a collaboration between an established firm and an innovative start-up, has been gaining ground as a strategic path to innovation. There is a wide range of mechanisms for…
READ MORE PIN TO MY IDEAS Idea #762
Why Performance Improvements Don’t Lead to Higher Trust
Idea posted: January 2020
Institutions: Henley Business School
In the UK, Regional mental health trusts provide mental health services. Hospitals, GPs and other ‘’commissioning organizations’, such as crisis centres refer patients to these trusts. The mental health trusts…
READ MORE PIN TO MY IDEAS Idea #761
How to Turn Purpose Into Profits
Idea posted: January 2020
Institutions: The Wharton School of the University of Pennsylvania Columbia Business School Harvard Business School
Milton Friedman notwithstanding, maximizing profit (and thus shareholder value) is no longer considered the one and only purpose of a corporation or business. The truly successful business is driven by…
READ MORE PIN TO MY IDEAS Idea #760
The Opportunity and Challenge of the Four-Day Working Week
Idea posted: January 2020
Institutions: Henley Business School
Today’s unprecedented quad-gen workforce (baby boomers, Gen X, millennials, Gen Z) presents unique challenges for employers who must try to engage all four generations. Although having different backgrounds and histories,…
READ MORE PIN TO MY IDEAS Idea #759
Narcissistic Leaders Negatively Impact Different Employees in Different Ways
Idea posted: January 2020
Institutions: University of Missouri, St Louis
Research has identified as non-productive the narcissistic tendencies of a leader, such as a grandiose sense of self-importance and need for constant admiration, that have a negative impact on the…
READ MORE PIN TO MY IDEAS Idea #758
Ignoring Collaborative Demands Sinks Agile Teams
Idea posted: January 2020
Institutions: Babson College
The concept of agility — an approach to innovation and development based on shorter project timeframes, focused targets and ‘sprints’ — was first conceived in software development companies. Metaphors such…
READ MORE PIN TO MY IDEAS Idea #757
How CSR Can Lead to Lucrative Government Contracts
Idea posted: October 2019
Institutions: Boston University Questrom School of Business
According to the World Trade Organization, the products and services purchased by the government account for 15-20% of developing countries’ GDP. Putting aside the relative handful of defence contractors with…
READ MORE PIN TO MY IDEAS Idea #755