Why Great New Products Fail

Idea posted: April 2016

Institutions: MIT Sloan School of Management   

Authors:

Customers make a decision about which product to buy in two ways. The first method is to search for information about the product. For example, a customer might read online…

  READ MORE   PIN TO MY IDEAS Idea #601

Online Customers Reviews: Loyalty and Deception

Idea posted: April 2014

Institutions: Kellogg School of Management    MIT Sloan School of Management   

Authors:

Many Internet retailers give customers the opportunity to review their products on their site, and some Internet companies even specialize in reviews only (e.g. Yelp and TripAdvisor). Given, as research…

  READ MORE   PIN TO MY IDEAS Idea #356