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Search Results for Author 'Faraji-Rad, Ali':
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Consumers Reject New Products To Stay In Control
Idea posted: April 2018
Institutions: Nanyang Business School Columbia Business School
Authors:
Some people have a greater desire for control than others. Specifically, they need to feel that they have control over their surrounding environment — that they are in control of…
READ MORE PIN TO MY IDEAS Idea #701
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