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Search Results for Author 'Danielson, Matt':

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How CRM Reaches Customers’ Social Networks

Idea posted: June 2017

Institutions: Columbia Business School    HEC Paris   

Authors:

The results of the study showed a 35% increase in usage by the targeted customers and a 10% increase in usage by the connections of the targeted customers. In addition, suspensions…

  READ MORE   PIN TO MY IDEAS Idea #660

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