Variety Leads to Happiness-If There’s Enough Time!

Idea posted: December 2016

Institutions: Duke University Fuqua School of Business    Duke University    UCLA Anderson School of Management   

Authors:

Variety is the spice of life, according to the old saying. Two researchers from Duke’s Fuqua School of Business and UCLA’s Anderson School of Management decided to test whether variety…

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Buyers of Experiential Products and Consumer Reviews

Idea posted: August 2015

Institutions: Washington University Olin Business School    The Wharton School of the University of Pennsylvania    University of Toronto Rotman School of Management   

Authors:

While material purchases are purchases of tangible products that one intends to keep, experiential purchases are purchases of products that must be experienced. Restaurant meals, movies, or vacations are examples…

  READ MORE   PIN TO MY IDEAS Idea #546