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Search Results for Author 'Du Plessis, Christilene':
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Paid-for Online Product Reviews: The True Price
Idea posted: October 2013
Institutions: University of Pittsburgh Joseph M. Katz Graduate School of Business INSEAD IE Business School
Authors:
Online product reviews are becoming an important part of the marketing ‘mix’. In 2012, a study by Bazaarvoice found that 80 per cent of ‘Generation Y’ consumers (those born between…
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