Ideas
Stakeholder Pressure Leads to Significant Environmental Strategy Adoption
Idea posted: September 2019
Institutions: University of Ljubljana RWTH Aachen University
GHG-intensive firms in the energy and industrial sectors are the source of the greenhouse gas (GHG) emissions recognized as the major cause of climate change. Not surprisingly, these firms are…
READ MORE PIN TO MY IDEAS Idea #750
How More Customer Contact Creates a More Energetic, Motivated and United Workforce
Idea posted: September 2019
Institutions: University of St. Gallen
A new study shows how impactful customer contact can be in terms of employee engagement and organizational results. According to the study, contact with customers elicits the feeling in employees…
READ MORE PIN TO MY IDEAS Idea #751
Engineer Your Social Media Content to Engage Your Customers
Idea posted: September 2019
Institutions: The Wharton School of the University of Pennsylvania Stanford Graduate School of Business Carnegie Mellon University
From General Motors to the local hair salon, every company, business and organization knows that marketing today inevitably includes social media marketing. Visibility is important: marketers will exert great effort…
READ MORE PIN TO MY IDEAS Idea #752
B2B Companies Far Behind on Social Media Strategies
Idea posted: August 2019
Institutions: University of Calabria University of Gloucestershire Örebro University Tampere University of Technology
Business-to-business (B2B) companies differ from business-to-consumer (B2C) companies in many ways. B2B company products are often more complex and require greater lead times to produce, there are fewer customers, and…
READ MORE PIN TO MY IDEAS Idea #747
Why Project Leaders Are Different from Project Managers
Idea posted: August 2019
Institutions: Business Evolution Cranfield University School of Management
Large, complex projects are increasingly used to achieve organizational goals. The development of an innovative new product or service, for example, or launching a major strategic initiative will take place…
READ MORE PIN TO MY IDEAS Idea #749
Staying Competitive Today While Preparing Full-On for Future Success
Idea posted: July 2019
Institutions: Cranfield University School of Management Warwick University Business School
Ambidexterity involves two goals that are often at odds: exploitation – successfully competing in the present with quality products and services, superior execution, and successful marketing; and exploration – preparing…
READ MORE PIN TO MY IDEAS Idea #748
Why Gender Differences in Shopping Styles Are Stronger than National Differences
Idea posted: July 2019
Institutions:
Most people will agree – and academic research supports them – that men and women have different shopping styles. Women are more likely than men to see shopping as a…
READ MORE PIN TO MY IDEAS Idea #746
When Customer Referral Programs Backfire
Idea posted: July 2019
Institutions: Aston University Business School Friedrich Schiller University Jena University of Alabama Culverhouse College of Business Rhenania Buchversand Koblenz
The typical customer referral program offers a monetary reward for customers of a product or service who find other customers to buy that product or service. In most cases, the…
READ MORE PIN TO MY IDEAS Idea #745
Management Matters Most for Corporate Performance
Idea posted: July 2019
Institutions: Stanford University MIT Sloan School of Management Tel Aviv University MIT Department of Economics
Does management matter in producing results? The intuitive response is yes. Multiple books and articles about famous, successful companies also celebrate the power of good management to drive great results.…
READ MORE PIN TO MY IDEAS Idea #744