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Ideas - Ideas for Leaders

Search Results for Subject 'small business':

14 result(s) found
B2B Companies Far Behind on Social Media Strategies

Idea posted: August 2019

Institutions: University of Calabria    University of Gloucestershire    Örebro University    Tampere University of Technology   

Business-to-business (B2B) companies differ from business-to-consumer (B2C) companies in many ways. B2B company products are often more complex and require greater lead times to produce, there are fewer customers, and…

  READ MORE   PIN TO MY IDEAS Idea #747
Why Goliaths and Davids Are Poor Network Partners

Idea posted: December 2018

Institutions: King's College London    Freie Universität Berlin   

Can organizations of vastly different sizes collaborate effectively? An intriguing case study based on 25 interviews with the actors involved offers a sobering answer: perhaps, but it will be a…

  READ MORE   PIN TO MY IDEAS Idea #721
How to Make and Keep Customers Grateful

Idea posted: January 2018

Institutions: Queensland University of Technology Business School   

Many companies develop their relationship marketing strategies based on the assumption that their customers are unerringly cold and calculating, and driven by one question: what kind of a financial deal…

  READ MORE   PIN TO MY IDEAS Idea #688
Strategies and Tools for Entrepreneurs in Search of Resources

Idea posted: September 2017

Institutions: University of Nevada, Las Vegas    Ramon Llull University    ESADE    Villanova University School of Business   

The greatest hurdle for entrepreneurial enterprises, especially in the early stages, is gaining access to the external resources required to launch and maintain the venture. After synthesizing the lessons from…

  READ MORE   PIN TO MY IDEAS Idea #668
Business Templates that Succeed in ‘Bottom of the Pyramid’ Environments

Idea posted: June 2017

Institutions: Aalto University School of Business    ESADE   

More than a billion people live in poverty around the world, earning less than $2 a day. A billion people may be a huge market in terms of numbers but…

  READ MORE   PIN TO MY IDEAS Idea #659
Crowdfunding Still Attracts Local Investors to Local Ventures

Idea posted: April 2016

Institutions: WHU–Otto Beisheim School of Management    York University Schulich School of Business    Concordia University John Molson School of Business   

Entrepreneurs need money to fund their ideas. Many legendary start-ups received their early funding from venture capitalists. However, VC’s are now more interested in contributing to later stage companies rather…

  READ MORE   PIN TO MY IDEAS Idea #593
CFO Survey: Most Hit by Hackers Otherwise Optimistic

Idea posted: July 2015

Institutions: Duke University Fuqua School of Business   

Highlighting the continuing challenge of information systems security, more than 80% of companies around the world have been hacked by cyber-criminals, including more than 80% of companies in the U.S.,…

  READ MORE   PIN TO MY IDEAS Idea #534
Training Knowledge Workers Pays Off for SMEs

Idea posted: December 2014

Institutions: Indian School of Business    University of Minnesota Carlson School of Management    University of Connecticut School of Business   

Given the pace of technological change, universities have difficulty teaching students the applied knowledge they will need in the workplace. The gap between education and real-world knowledge is only exacerbated…

  READ MORE   PIN TO MY IDEAS Idea #464
The Surprising Benefit of Long Queues for Customers and Business

Idea posted: October 2014

Institutions: Frankfurt School of Finance & Management    Pennsylvania State University Smeal College of Business    University of Chicago Booth School of Business   

For most consumers, waiting in a long queue is a frustrating experience. There is nothing to be gained from standing in a slow line at the grocery store or waiting…

  READ MORE   PIN TO MY IDEAS Idea #446

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