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Search Results for Author 'Zheng, Yanchong':
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Markdown Vs Everyday-Low-Prices: The Impact of Regret and Availability Misperceptions
Idea posted: October 2014
Institutions: University of Texas at Dallas Naveen Jindal School of Management MIT Sloan School of Management
Authors:
Özalp Özer of The University of Texas at Dallas and Yanchong Zheng of MIT Sloan researched the role of regret and availability misperception in shaping a retailer's pricing and inventory strategies.…
READ MORE PIN TO MY IDEAS Idea #453
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