Search Ideas by Author
Search Results for Author 'Shu, Suzanne B.':
1 result(s) found
Optimal Marketing Claims: The Power of Three
Idea posted: February 2014
Institutions: Georgetown University UCLA Anderson School of Management
Authors:
What makes a message persuasive? Marketing departments everywhere are constantly looking for the answer to this question and much research has been conducted on this subject; previous research has shown…
READ MORE PIN TO MY IDEAS Idea #328
Browse By Subject
Leadership & Change
Innovation & Entrepreneurship
CSR & Governance
Learning & Behaviour
Operations
Strategy
Marketing
Loading...