Idea posted: January 2016
Institutions: ESMT European School of Management and Technology
Authors:
The digital age creates a wide range of new opportunities for innovation. Examples include new marketing outlets through social media; ‘big data’ information on customers and the market; mobile devices…
READ MORE PIN TO MY IDEAS Idea #573Idea posted: October 2014
Institutions: ESMT European School of Management and Technology
Authors:
The increasing sophistication of communication technologies and channels, data analytics, market intelligence, and virtual working in organizations has dramatically increased the strategic importance of information. At the same time, digital…
READ MORE PIN TO MY IDEAS Idea #454Idea posted: July 2013
Institutions: EMC Cranfield University School of Management
Authors:
By digitizing many business processes, organizations have begun to automate operations and how they interact with customers and suppliers. As a consequence, more and more aspects of our working lives…
READ MORE PIN TO MY IDEAS Idea #175Idea posted: June 2013
Institutions: Cranfield University School of Management
Authors:
Despite being well-managed and well-resourced, a large number of companies have failed to see adequate return on CRM investments. This is a definite concern as many invested heavily prior to…
READ MORE PIN TO MY IDEAS Idea #099