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Search Results for Author 'Pattabhiramaiah, Adithya':

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Social Dollars and Online Customer Communities

Idea posted: September 2013

Institutions: University of Michigan Ross School of Business   

Authors:

There are long been various types of communities bringing together like-minded product enthusiasts — from Corvette or 2CV car clubs to Tupperware party groups to the techies dedicated to Java…

  READ MORE   PIN TO MY IDEAS Idea #206

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