Re-Entering a Foreign Market: Part 2 – Speed

Idea posted: June 2018

Institutions: Henley Business School    Warwick University Business School    Leeds University Business School   

Authors:

Many multi-national enterprises (MNEs) will re-enter a foreign market that they had previously decided to leave. A new study, based on an analysis of more than 1,000 foreign market re-entry…

  READ MORE   PIN TO MY IDEAS Idea #707

Re-Entering a Foreign Market: Part 1 – Operation Mode

Idea posted: June 2018

Institutions: Henley Business School    Warwick University Business School    Leeds University Business School   

Authors:

In 2009, French retailer Carrefour exited the Algerian market after finding its joint venture with a local partner to be unprofitable. Six years later, Carrefour re-entered the market with a…

  READ MORE   PIN TO MY IDEAS Idea #706