CSR Can Backfire When Prices Are Increased

Idea posted: December 2022

Institutions: LUT School of Business and Management    Ruhr-University of Bochum    University of Mannheim    SDA Bocconi School of Management    University of Houston Bauer College of Business   

Authors:

Companies that raise prices might expect some unhappiness from customers, especially if the price increase is seen as deliberate profit-taking. The reaction to Marks & Spencer doubling the price of…

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Corporate Purpose Inspires Employee Sustainability Behaviours

Idea posted: November 2022

Institutions: Ludwig-Maximilians-Universität München    University of Pittsburgh Joseph M. Katz Graduate School of Business    Zicklin School of Business Baruch College City University of New York    University of Mannheim   

Authors:

The business world has increasingly accepted the concept of a corporate purpose that extends beyond profit and shareholder value. More and more companies recognize that their core purpose is to…

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