Consumers/Brand Relationships and Fair Treatment

Idea posted: April 2013

Institutions: Duke University Fuqua School of Business    University of Toronto Rotman School of Management   

Authors:

Some researchers argue that consumers form a relationship with brands that in many ways mirror social relationships. Pankaj Aggarwal, a marketing professor at the Rotman School of Management, and Richard…

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Rendered Speechless: Too Powerful Leaders Stymie the Team

Idea posted: January 2013

Institutions: Duke University    Harvard Business School    University of Washington   

Authors:

Open communication is extremely important; it must exist for both employee input and successful team performance to take place. But does leader power diminish open communication? Through three studies, the…

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