How Linear Thinking in a Non-Linear World Leads to Wrong Decisions

Idea posted: November 2017

Institutions: ESADE    Rotterdam School of Management, Erasmus University    Duke University Fuqua School of Business   

Authors:

When it comes to business – and most areas of life – we tend to think in straight lines. For example, if one shelf holds 50 books, two shelves will…

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Consumers/Brand Relationships and Fair Treatment

Idea posted: April 2013

Institutions: Duke University Fuqua School of Business    University of Toronto Rotman School of Management   

Authors:

Some researchers argue that consumers form a relationship with brands that in many ways mirror social relationships. Pankaj Aggarwal, a marketing professor at the Rotman School of Management, and Richard…

  READ MORE   PIN TO MY IDEAS Idea #129

Rendered Speechless: Too Powerful Leaders Stymie the Team

Idea posted: January 2013

Institutions: Duke University    Harvard Business School    University of Washington   

Authors:

Open communication is extremely important; it must exist for both employee input and successful team performance to take place. But does leader power diminish open communication? Through three studies, the…

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