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Search Results for Author 'Decker, Reinhold':
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Why Differentiating Rating Scale Labelling is Important
Idea posted: August 2014
Institutions: University of Southern Denmark University of St. Gallen Bielefeld University
Authors:
Online consumers have come to expect to be able to read customer ratings and reviews as they consider which product or service to buy. On websites such as IMDB, Amazon…
READ MORE PIN TO MY IDEAS Idea #431
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