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Search Results for Author 'De Pelsmacker, Patrick':
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How Advert-Evoked Feelings Sway Attitudes to Brands
Idea posted: April 2014
Institutions: Columbia Business School Ghent University University of Antwerp
Authors:
Previous academic studies have connected how people feel about an ad to how they feel about the brand, but the validity of these results in the real world marketplace was…
READ MORE PIN TO MY IDEAS Idea #363
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