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Search Results for Author 'Carlson, Kurt A.':

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Optimal Marketing Claims: The Power of Three

Idea posted: February 2014

Institutions: Georgetown University    UCLA Anderson School of Management   

Authors:

What makes a message persuasive? Marketing departments everywhere are constantly looking for the answer to this question and much research has been conducted on this subject; previous research has shown…

  READ MORE   PIN TO MY IDEAS Idea #328

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