When Customer Referral Programs Backfire

Idea posted: July 2019

Institutions: Aston University Business School    Friedrich Schiller University Jena    University of Alabama Culverhouse College of Business    Rhenania Buchversand Koblenz   

Authors:

The typical customer referral program offers a monetary reward for customers of a product or service who find other customers to buy that product or service. In most cases, the…

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