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Search Results for Author 'Xi, Li':

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How Crowdfunding Affects Product and Pricing Decisions

Idea posted: June 2014

Institutions: University of Toronto Rotman School of Management   

Authors:

Through crowdfunding, investors choose to participate in new projects by becoming ‘pre-buyers’. The term ‘pre-buyer’ is used because no money changes hands until the venture has enough funds to start…

  READ MORE   PIN TO MY IDEAS Idea #402

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